AAS is a multi-year movement by the organizations involved to work with governments and offer access to their considerable networks, resources, investments and marketing efforts to reverse the staggering trend of inactivity amongst millions of Canadian children and youth.
AAS will raise awareness of the issue and the solution, as well as work with governments, school boards and industry partners to determine how best to achieve one hour a day of quality physical activity.
Schools represent a safe and structured environment where all students, regardless of background or means, have the opportunity to succeed. Canada’s school system, however, is facing extraordinary pressures and competing priorities.
By uniting behind the shared goal of getting kids one hour of quality, physical activity every day at school, we can help kids share in all of the benefits that come with being active.
On November 18th, 2013, Canada’s most influential sport, wellness and health organizations offered unprecedented support to Canada’s provincial and territorial governments in order to inject an hour of daily physical activity into Canada’s schools.
A group of more than 60 private sector and not-for-profit organizations offered to share responsibility to get Canada’s kids active at school – representing a historical and unrivaled movement to solve the overwhelming problem of inactive youth in Canada.
Canada’s children and youth are more inactive today than at any time in our country’s history. Today 9/10 kids don’t get the recommended daily amount of physical activity.
88% of Canadian families know that being active is the right thing to do but have difficulty doing it, citing a lack of time, safety and financial resources as barriers to greater activity.
85% of Canadians agree that schools should have daily physical activity for all students.
Increasing levels of physical activity among young people has been shown to improve health outcomes, increase confidence and self-esteem and improve concentration and academic performance.